Belgian football federation launches new campaign

Friday, 16 February 2018 17:24
Belgian football federation launches new campaign © Belga
The Belgian football federation, URBSFA, on Friday launched a new campaign, #REDTOGETHER, to highlight and tap into the unifying power of soccer.
A video spot titled "Jamais seul, toujours ensemble" [‘Never alone, always together’] marks the official launch of the campaign. “It’s not only the Red Devils who are highlighted, but also the other actors involved in our football: the Red Flames (women’s national team), the Hopes (under 21s), the national futsal teams, the various national youth teams, the national handifoot teams, the Belgian Homeless Devils and Flames, and staff, supporters and commercial partners,” URBSFA Spokesman Pierre Cornez said. “Football has a unifying power and, as Romelu Lukaku says at the end of the video, WE ARE #REDTOGETHER."

"Evidently, this campaign will be used to promote and support our Red Devils with an eye to the World Cup in Russia, but it will also be used within a much larger, longer-term framework,” Cornez added. “It’s a well-thought-out choice because our objective is to integrate actors from different environments inherent to football. It is essential for us Belgians always to remain united, in good times and bad. It’s only in this way that we can achieve great things.”

Andy Sanchez
The Brussels Times
Google Plus

More Stories

Family of toddler shot dead by police may stay in the country

Family of toddler shot dead by police may stay in the country

The family of Mawda Shawri, the two-year-old shot dead by police during a car chase as they were entering the country illegally, have been granted a residence permit to allow them to stay in Belgium for at least a year, migration minister Maggie De Block has decided.

Saliva collection to be used to curb driving under the influence of drugs

Saliva collection to be used to curb driving under the influence of drugs

The Cabinet of Ministers on Friday approved a royal decree allowing the use of saliva collection devices to determine whether a motorist is driving under the influence of drugs.

More than half of Brussels’ homeless have lived on the streets for more than a year

More than half of Brussels’ homeless have lived on the streets for more than a year

Nearly 60% of homeless people questioned during the ‘Face-à-Face’ (Face-to-Face) action for accommodation, had not had secure and permanent accommodation for over a year.