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“Muscles from Brussels” launches responsible gambling campaign

“Muscles from Brussels” launches responsible gambling campaign

Taking risks is all part of life and gambling is just one example of such risk-taking - whether it’s betting on a sporting event, a casino game or playing poker, we are motivated to take such risks by the feelings elicited during the event and in particular when we win.

When taking such risks it’s important to remind ourselves that we do so for entertainment, not to chase financial gain. In order not to lose sight of this it’s important that providers of games of chance are nowadays taking care of their players by implementing responsible gambling programs which can prevent the development of any compulsive behaviour of their customers. It is a conscious effort to teach gamblers to protect and respect their limits in terms of money and time spent on games of chance, thus preserving the entertainment factor of the game.

With social distancing guidelines in place and casinos temporarily closed, due to Covid-19, it’s now more important than ever before to gamble responsibly. Responsible gambling allows players to have a pleasurable, fun and enjoyable experience, whether it’s played alone, with friends, or with family members, all enjoying the excitement for entertainment purposes. It’s also worth bearing in mind that during this time with many illegal gambling sites operating, you should always be very cautious, and use a reputable, trusted provider. In April 2021 the Belgian Gaming Commission has launched a campaign called Always Play Legally, reminding players of the importance of playing with trusted operators just in time for Euro 2020.

Tips for responsible gambling

  • Take regular breaks from gambling.
  • View gambling as a source of entertainment, not as a source of income.
  • Only gamble with money that you can afford to lose.
  • Set limits for yourself (both time and money).
  • Do not gamble when under the influence of alcohol.

Online sportsbook and casino operator 777.be takes responsible gambling very seriously and offers all the information and guidance to help their customers gamble safely and responsibly, reducing the risk of harm, and helping people who need treatment for it.

On their play responsibly page, there is a ‘help and advice” section, giving advice on gambling in moderation, and advice if this is no longer the case. There are also links to the Belgian Gaming Commission website if you need further help or advice. There is also a free helpline number which is available 24/7 for problem gamblers, or anyone that is dealing with someone that is. In addition, there is a free online brochure from the Gaming Commission offering further help and advice.

Responsible gambling is the subject behind the new campaign for 777.be starring Belgian Hollywood legend the “Muscles from Brussels”, Jean-Claude Van Damme. The campaign sees Jean-Claude Van Damme as a “benevolent hero”, on a mission to teach 777.be customers about knowing their limits when betting. He is seen displaying his usual charm, charisma and some of his famous moves for the greater good of stressing the importance of responsible gaming.

Jean-Christophe Choffray, Head of Gaming at 777.be, said about the campaign:

We are delighted to have Jean-Claude Van Damme on board to help us educate our players about responsible game play. Moderation is essential, and with this campaign, Van Damme very effectively combines his talents and humour to get this very important message across” 

Bet responsibly, just like JCVD on 777.be

Enjoy sports betting and online casino in a responsible way.

This is important everywhere, also for example in a casino in Switzerland.


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