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Three things to keep in mind this festive season

Three things to keep in mind this festive season

As the current year winds down and 2022 fast approaches, it’s about time we all give ourselves a well-deserved break. In making the festive season that much more enjoyable, it’s also the perfect time to think about what you’re drinking – here are three things to keep in mind this festive season:

1. “Know When to Stop” – ‘Tis the season to celebrate, but always make sure you’re enjoying it in a mindful manner!

The festive season is all about taking time for ourselves and our loved ones, and making time for the things we enjoy. But let’s admit it – there can be too much of a good thing, be it drinking, eating, or binge watching! Be sure to check out the “Know When to Stop” campaign, which is a light-hearted series of digital animations highlighting the risks of overindulgence during the festivities.

It’s important that as we wrap up this year, as individuals, as families and as communities, that we remind ourselves of the importance of moderate drinking – the best way to celebrate the festive season and the start of a new year.

2. Knowledge is power, so make sure you’re informed this festive season!

How much do you really know about alcohol? The DRINKiQ.com platform is a global, dedicated resource to help you make responsible choices about drinking – or not drinking. Available in 16 languages and on 35 country sites, the DRINKiQ.com quiz is a responsible drinking platform that provides information on alcohol and its impact on the body, along with a range of resources to encourage moderate consumption. The festive season is a particularly important time to remind yourself of the effects alcohol can have on you, so why not challenge yourself and others to find out who knows best!

3. Support your local HORECA businesses in lifting our spirits!

In reflecting on 2021 as a year shaped wholly by the Covid-19 pandemic, it is important to recognise the strength and determination the hospitality sector has shown.

The HORECA industry is a vital part of European culture, bringing diversity and joy to people everywhere. It’s now more important than ever for us all to support bars and restaurants in staying open and thriving, one mask and one-and-a-half metres apart at a time. By helping them stay open, we help them in their core mission: to continue lifting our spirits this festive season and beyond!

This article is sponsored by DIAGEO, a global spirits and beer producer, as part of their global efforts to promote positive drinking and moderate consumption so we can all celebrate life every day, everywhere.

Drink Responsibly. DRINKiQ.com


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