The 63rd edition of Brafa, held from 27 January to 4 February in Brussels, broke a new record in terms of attendance, having welcomed over 64,000 visitors. This 5% increase was for the most part due to foreign visitors, mainly from the Netherlands, Germany, Switzerland and France, but also to the presence of a new, younger public. The new record also confirms the pre-eminent position of Brafa among the major events of the European art market, among which in fact has seen the most significant progression over recent years.
Overall sales figures have also grown steadily in comparison to the previous edition. Bruno Nélis, communication manager for the fair said that “the growing interest in the fair on the part of art lovers and collectors, both public and private, was evident from the opening of the event right up to its final day”.
According to the organisers, the reasons for this success can most certainly be found in the high overall quality of the works on offer, part of the development strategy adopted for many years now, as well as in the pricing policy, which is in line with the reality of the market.
As emphasised by Harold t’Kint de Roodenbeke, President of Brafa, many visitors also appreciate the distinctive quality of the event: “We set great store by the convivial and warm atmosphere of our fair. It is important to us that each visitor should be made to feel welcome and see his or her visit to Brafa as a positive experience. This spirit is no doubt what distinguishes Brafa from other similar events. This ‘Belgian-style’ conviviality is very much valued by our foreign visitors”.