Iles de Paix (a Belgian NGO) is celebrating its 50th anniversary. To mark the occasion the non-profit organisation is launching a project in a new country, Tanzania, and changing its logo, from one with a dove to a logo representing its famous modules. During an anniversary press conference in Brussels on Tuesday, the organisation reminded everyone that modules will be on sale all week-end thanks to approximately 40,000 volunteers and 15 personalities around Brussels and Wallonia. To celebrate the half-century mark, 50 well-known personalities have offered their support to Iles de la Paix. From Thomas Gunzig and Michel Preud’homme to Jean-Luc Fonck and Philippe Geluck, many have publicly pledged their support for this campaign. Approximately 15 of them will be joining volunteers on January 9th, 10th, and 11th to help sell modules.
As with every year, modules will be on sale for 5 euros apiece. The novelty is that volunteers will also be selling cotton bags decorated with the Iles de Paix slogan: “If you give me a fish, I will have food for one day. If you teach me to fish, I will have food for life,” for 10 euros each.
The annual income from this campaign represents a quarter of the NGO’s budget, around 1 million euros. Most of its other expenses are covered by public funding (54.51%) and donations (18.12%). Almost 90% of that amount will directly benefit the people they provide aid to, whilst between 10 and 12% will pay for overheads.
In 2015, communities in Benin, Peru, Burkina Faso, and for the first time, Tanzania, will welcome teams from Iles de Paix.