“Matthias cooks like a chef. He is blind – does this surprise you?” Using this slogan on Monday, the Braille League launched a campaign with the aim of better enabling people to understand its services to assist blind people or the visually impaired to have a full life, within given social environments.
From 12 March to 25 March advertising spots and posters will be disseminated within the media and on social media, to show that those with a disability are above all people like everyone else, who wish to have friends, leisure time and acknowledgement for their individual qualities and skills.
To assist the visually impaired to succeed in these aims, the Braille League is offering a host of activities, including cooking. This can either be done during individual lessons within regional organisations or at home, to acquaint oneself with the basic requirements. Alternatively it can be done through themed workshops for recreational purposes.
During the 2018 campaign by the non-profit organisation, several personalities will take part in culinary workshops with those who have a visual impairment. On Monday the chef and television presenter Gerald Watelet was thus present at the Brussels head office of the Braille League, attempting to peel kiwis, with his eyes shielded behind opaque glasses. However, although cooking is being recognised this year, no one is obliged to like preparing ingredients or indeed cooking in particular. The Braille League stresses that it wishes, above all, to fight against the risk of isolation of the blind and visually impaired.
The association, which essentially exists owing to the generosity of its donors, supports for free more than 14,500 blind or visually impaired individuals at any given time. For further information go to: www.semaineliguebraille.be.