By the end of this year, supermarket chain Colruyt aims to replace the paper price labels with new electronic ones in all stores. The labels will also receive a so-called NFC chip that allows the customer to read extra information about the product in question via the smartphone, according to Belgian Media.
The new labels will save 75 million paper labels per year – around 90 tonnes of paper – and transport costs, said Colruyt.
The company – which swears by the “lowest prices” guarantee – now wants to respond faster to price changes from the competition by using electronic labels. Other supermarket companies have been using electronic labels for some time.
“Price adjustments are still done manually today. By digitising it, Colruyt will be able to respond even more quickly to unexpected price adjustments, “said sales director Christophe Dehandschutter in a press release.
Colruyt will begin the official roll out from May. The job must be completed by the end of 2019 for the 240 Colruyt stores in Belgium and Luxembourg.
“With the new technology behind our price labels, we are taking another step towards more digital innovation; indeed, we can now exchange product information between the labels and our app,” said Dehandschutter
The Brussels Times