Google is reported to be working on a project aimed at enabling reservations of car rides – a service which it expects will compete with Uber, Bloomberg News confirmed on Monday. According to sources working closely on the project, it is expected to be linked to another large project currently in development by Google – “Google Car” – technology that will enable driverless cars.
Google is an investor in Uber via their venture capital fund Google Venture and have a member on their board of directors, Mr. David Drummond.
Uber is especially known for its growing gps based mobile application which allows people to offer car rides, providing a more affordable alternative compared to local taxi services. Uber receives a commission for each ride that is booked through the application.
Founded in 2009 in California, the company has experienced tremendous growth. They are now present in over 200 cities in 54 countries, and have been valued at 41 Billion USD following their latest round of financing.