Brussels residents received a free door-to-door publication on Thursday in which they were able to admire the new logo chosen by local authorities: Saint-Michael, the archangel associated with the city since the 13th century, is still present in the new graphic design, but in a largely simplified form. The new artwork allegedly cost 80,000 euros, according to information from the daily La Libre Belgique, also published on Friday by daily La Derniere Heure. Brussels alderman Yvan Mayeur asserts he was unaware of the cost. “I have no idea if that is how much it cost. And I have no idea if that is expensive or not. I am not in a position to rule on the matter,” he says.
The 3 letters next to Saint Michael “BXL” may upset Flemish-speaking Brussels residents. But Yvan Majeur retorts: “Flemish-speaking Brussels representatives also supported the logo.”
The logo was presented to city authorities 3 weeks ago but the alderman has scheduled no official presentation.