12,688 calls from 154 countries: the first phase of #CallBrussels is a success
Wednesday, 13 January 2016
From 7 January to 11 January, 12,688 people from 154 different countries called one of the three telephone boxes set up as part of the #CallBrussels initiative. The campaign also received lots of attention in social media and was widely covered by press from all over the world. The first phase of the #CallBrussels campaign, which wants to convince tourists that Brussels is still a destination of choice, ended on Monday night. The success of this first phase was much bigger than the expectations of visit.brussels, the lead organizer of the campaign.
From 7 January to 11 January, 12,688 phone calls were made from 154 countries. The campaign engaged people from all over the world: from neighbouring countries to The United States, Japan, Brazil and even Australia. 74% were international phone calls.
The action was also widely followed on social media. The hashtag #CallBrussels was used all over the world and became the most popular hashtag in Belgium at its launch. Over 9,317,000 people have seen the hashtag.
Rudi Vervoort, Minister-President of the Government of the Brussels-Capital Region said: “I would like to kindly thank all inhabitants of Brussels who took the time to answer the questions and to promote Brussels. They can be proud of their reaction, which will undoubtedly benefit to the image of their region”.
A countdown timer can be seen on the page https://call.brussels since Monday evening. This clock will count down the hours until Monday 18 January morning, when the campaign will reach its climax with the launch of the video. This video will show the campaign’s key moments.