Wednesday, 22 June 2016
Special beers are popular in Belgium. The lager beer (pils) is the most popular one with a rating of 30 % according to a survey by the Beer & Society Information Center, placing it as the favorite beer. Ten years ago it was even more popular.
Regional beers (15%), strong blondes (14.2%) and trappist (12.4%) have become twice as popular compared to a decade ago.
Non-alcoholic beer still has some work to do. About 87 of respondents do not drink it.
Beers with little alcohol and with fruit flavors received 24% of the vote. 71% of respondents, however, “spend less on these beers, because they are not ‘real’ beer (66%) or they do not like the taste (20.5%).”
This is precisely the market where the Belgian brewer AB InBev intends to invest in the medium term. The company has identified a growth potential in this segment of the beer market.
The Brussels Times (Source: Belga)