Court rules against irregular allocation of advertising space L’Echo and De Tijd reported on Wednesday (31 August) that Brussels Court of Appeal has ordered SNCB to dismantle nearly 1,700 advertising panels, or 10,000 square meters of advertising, following an appeal by JC Decaux, an outdoor advertising company. The company complained that advertising space in the stations had been allocated in an irregular way.
The stations provide Belgium’s largest display market for advertising.
A ruling at the end of July by the 9th chamber of the appeal court in Brussels ordered SNCB to dismantle all billboards operated in all stations by Publifer and CCB, two other players in the outdoor advertising market.
The case dates back to December 2012 when JC Decaux requested the cessation of operation in the market by Publifer and CCB. At a trial, the judges ruled against JC Decaux and considered that its request, though admissible, was unfounded. On appeal, the ruling was reversed.
SNCB is studying the judgment and does not exclude the possibility of filing an appeal.