Bianca Debaets lodges complaint against “sugar-dating” publicity campaign
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    Bianca Debaets lodges complaint against “sugar-dating” publicity campaign

    © Belga
    Ms Debaets wishes to fight this form of exploitation of young girls.
    © Belga

    The Brussels Secretary of State for Equal Opportunities, Bianca Debaets, is to lodge a complaint with the Brussels Public Prosecutor’s Office against the publicity campaign for the website “Rich meet beautiful”. This morning, she indicated that this puts young women in contact with rich men. The publicity campaign, launched on Monday around several university campuses, relates to a website offering to put students in touch with wealthy men looking for company (“sugar daddies”).

    Ms Debaets considered in a communiqué, “The company behind this aggressive and disgusting campaign is, without any doubt, engaged in the prostitution of young students.” She went on, “The way I see it is that it is exploiting young vulnerable girls, who are sometimes in difficult economic situations. They are thus attracted by the promise of beautiful expensive presents and financial reward, if they are willing to befriend older businessmen.”

    As alluded to earlier, the Secretary of State is to lodge a complaint about this with the Brussels Public Prosecutor’s Office. As a second step, she also intends to make contact with the Brussels mayors, with a view to them prohibiting this campaign in their area.

    Christopher Vincent
    The Brussels Times