The Mayor of Brussels, Philippe Close, congratulated the Brussels police on Twitter on Tuesday. This was for having intercepted the publicity lorry promoting “sugar-dating”. The spokeswomen for the Brussels-Ixelles police confirmed the information on Wednesday morning, stating that the lorry had been stopped on Avenue de Madrid in Laeken. The Brussels Public Prosecutor’s Office has opened an investigation into incitement to sexual debauchery of an adult in a public place.
The Brussels Minister-President, Rudi Vervoort, issued an order to prohibit controversial publicity throughout the region. This was so as “not to leave mayors having to make decisions independently, when faced with such intolerable acts,” and to avoid the prospect of inconsistent decisions between communes in the matter.
The campaign is inciting young students to meet rich men through a dating site, so as to finance their studies. On Tuesday, several communes prohibited publicity in their area, beginning with Watermael-Boistfort, Ixelles and Brussels-City. The Secretary of State for Equal Opportunities, Bianca De Baets, annonced that she was intending to lodge a complaint with the Brussels Public Prosecutor, as was the student trade union, Unecof. A complaint was also received at the Jury of Ethical Advertising.