Dutch brewer Heineken has been officially named as “beer partner” to the 2020 European Football Championship (Euro 2020) that will be taking place in several countries.
Through this contract, the Dutch brewer has been given the exclusive rights to sell beer in stadiums and special fanzones.
Heineken has a history of partnering with major footballing events. In addition to the Euro 2020 contract, the brewer has extended its sponsorship contract with the UEFA Champions League and UEFA Super Cup until 2024.
The Brussels Times