To celebrate the launch of his new album, a pop-up store dedicated to British pop star Ed Sheeran will open in Brussels on Friday.
Those looking to buy merchandise will have to visit the shop on Mont des Arts from 10:00 AM to 20:00. The shop will offer exclusive merchandise tied to the brand-new album. Brands Rhude, Chinatown Market, and KidSuper also teamed up to create the limited edition merch for the stories, which will appear in countries across the world.
Sheeran, however, will not be visiting the pop-up, as he will be in Latvia on Friday for a concert.
The Brussels Times