Share article:
Share article:

New campaign focuses on remembering missing children

© Child Focus
© Child Focus

On International Missing Children’s Day (25 May) Child Focus will launch a radio and television campaign to “inform people on the touching story that is behind the too neutral search warrants,” the Foundation for missing and sexually exploited children said Wednesday.

“As long as we search for the missing children, they are still with us,” is the slogan that Child Focus used for their television and radio spots to show viewers and listeners “parents’ souvenirs of their missing child.” 

The TV campaign was filmed by Belgian director Fien Troch. She “plunges us into the life of a couple and their son,” Child Focus said. Each scene is a memory linked to a missing child. The spot will also be shown online by Missing Children Europe — the European Federation for Missing and Sexually Exploited Children. 

On radio, the association gives voice to parents of missing children. 

The campaign will run from 18 to 26 May. There will be posters, as well as the distribution of more than 100,000 forget-me-nots (cloth or stickers), which is the symbol of remembrance and hope.

The Brussels Times

Latest news

Four men charged with illegally buying thousands of live ducks to hunt on private land
Four Belgian men will appear in court on Monday facing charges related to the purchase of thousands of ducks, which were then released into a private ...
More wolf attacks: 15 deer killed at family resort over the weekend
Fifteen deer were killed by wolves in the Belgian province of Limburg this weekend, between Saturday night and Sunday morning. The deer were ...
Cost of breast cancer still too high for many patients
Breast cancer still carries too high a cost for patients when one in nine women in Belgium will face the disease before reaching 75, according to a ...
Gare Maritime: Brussels’ most exciting new architectural project
A generation ago, the Gare Maritime in the Tour & Taxis industrial site was an abandoned wasteland. It is now a model for urban renewal and ...
Person hit by train in Brussels
A person was hit by a train in the tunnel between Brussels North and Brussels Central at around 10:20 AM on Monday, railway network manager Infrabel ...
Belgium in Brief: Rules For A Fourth Wave
It's the news that nobody wants to hear, but here we go again. Belgium’s council of ministers will hold an emergency meeting on Monday to discuss ...
Belgian grandparents to walk across Scotland for COP26
A group of Belgian grandparents has set off on a 100 km hike that will take them from Belgium to the Scottish city of Glasgow, just ahead of the ...
Rise in fuel prices will bring Belgian State €547 million in tax, say Workers Party
The sharp rise in fuel prices that have been felt across the continent will bring an additional €547 million to the Belgian State, the Workers' Party ...
Amid backlash, Brussels police chief promises to do better for sexual assault victims
After multiple rallies against sexual violence took place in Brussels last week, with victims offering testimony of poor treatment from police when ...
Hire bikes and scooters: Brussels Parliament wants to restore order
Majority parties in the Brussels Parliament plan to enact new rules allowing communes to set specific and mandatory parking spaces for hire bikes and ...
‘Fourth wave’ has begun: These are the rules
The expected fourth wave of the coronavirus pandemic has begun, according to Belgium’s Health Minister Frank Vandenbroucke (Vooruit). Belgium’s ...
Coronavirus: Ending the pandemic is ‘a choice,’ says WHO chief
The Covid-19 pandemic will end “when the world chooses to end it” because “all the tools” are now available to fight the virus, the World Health ...