Share article:
Share article:

Colruyt meals delivery service now covers all of Brussels

© Colruyt Group

Rose Mary, the meals delivery service started by supermarket chain Colruyt earlier this month as a pilot project, has now decided to extend its service to the 19 communes of Brussels.

The service is run from the Colruyt Food Academy, a ‘dark kitchen’ in Uccle – a kitchen, that is, which prepares food for service off the premises. At the start of the project, deliveries were only available in a limited area of Uccle together with Forest, Saint-Gilles, Watermael-Boitsfort, Ixelles, Etterbeek, Auderghem, Woluwe-Saint-Pierre and Woluwe-Saint-Lambert.

Normally, the academy organises courses for supermarket staff as well as outside chefs and even hobby-cooks. But because of the coronavirus epidemic in Belgium, no courses were being organised, so the Colruyt group decided to put the kitchens to another use.

The concept behind Rose Mary is simple: delivery of fresh and healthy ready-meals in three categories: “twisted classics, tasty healthies and world kitchen”.

Examples this week: vegetable tajine, vol-au-vent with vegetable puree, Mexican stuffed peppers. Prices €11 to €13.

This is a new, very small-scale food concept developed by a small internal team here, which we are testing under the name Rose Mary, spokesperson Hanne Poppe told the industry website RetailDetail at the outset.

The concept fits in with the increasingly blurred boundaries between catering and retail. Nowadays we see more and more that those concepts are merging into one another,” she said.

The company is playing on freshness and health. For example, meals ordered before noon will be delivered that evening by bicycle courier, but are healthier than the sort of food more usually carried by the couriers. Colruyt intends to employ its own couriers.

Every day the brigade of chefs prepares seven different dishes for the menu. Every two weeks a new guest chef joins the brigade. This week that sport goes to An Steyaert, who runs Thuisgastronomie from Kampenhout in Flemish Brabant province, a service in which a chef comes to your home and cooks for you and your guests.

Among her contributions to the menu: a pumpkin lasagne with ricotta and a poké bowl with marinated salmon.

Alan Hope
The Brussels Times

Latest news

Flanders introduces ‘invisible’ speed cameras
New digital speed cameras that are essentially invisible to the road user are being introduced on various roads and motorways in Flanders, Flemish ...
Warnings issued for slippery roads across Belgium
Drivers have been asked to watch out for slippery roads from Saturday afternoon until Sunday evening, as snow and cold temperatures are expected ...
Testing rules following high-risk contact eased for vaccinated people
The coronavirus testing policy following a high-risk contact has been eased, meaning a vaccinated person who was in contact with an infected person ...
New measures announced for Belgian schools
Stricter rules are being implemented across a variety of sectors in Belgium to curb the rising number of infections and limit the damage as a result ...
Majority of booster doses should be administered by March 2022
Invitations will be sent out in the following days for the general population in Belgium to receive a coronavirus booster vaccine, and most adults ...
Belgium adopts national plan to combat gender-based violence
Belgium has adopted a National Action plan for the Fight against Gender-Based Violence, which includes more than 200 measures and unites all levels ...
Antwerp cancels Christmas market and New Year’s Eve fireworks
The city of Antwerp has joined other cities including Leuven and Ghent by announcing it is cancelling this year's Christmas market, the end-of-year ...
Pharmaceutical companies looking into vaccines against new variant
Pharmaceutical companies have sprung into action to look into vaccine protection against the new coronavirus variant first detected in South Africa, ...
Belgium imposes entry ban on travellers from southern Africa
Belgium is introducing an entry ban for travellers from several countries in the south of Africa following concerns about a new variant (B.1.1.529) ...
What Ursula did next
BRUSSELS BEHIND THE SCENES • Weekly analysis and untold stories
Nightclub closures, limiting contacts: These rules come into force today
Just over one week after its last meeting, Belgium's Consultative Committee on Friday once again announced a set of new measures to curb the rising ...
Almost 3,500 Covid-19 patients in hospitals as new cases continue to skyrocket
The number of new coronavirus cases in Belgium is continuing to rise, and with it the number of Covid-19 patients who are hospitalised as a result of ...