Nearly 1 in 3 Black Friday sales were misleading, consumer organisation warns
Wednesday, 02 December 2020
Over 30% of Black Friday sales involved prices higher than the lowest product price prior to the sale, consumer organisation Test Achats warned.
Test Achats analysed more than 1,000 Black Friday sales, of which 234 were studied more in detail.
“On average, the announced reduction was 26%, whereas in reality you only got 8%,” the consumer organisation said, adding that “the biggest exaggerators in our sample” were Dutch webshop Bol.com and electronics multinational MediaMarkt, exaggerating with 24 and 25% respectively.
High tech products saw average apparent reductions of 27%, while the real reductions were a mere 9%, according to Test Achats. For household electrical appliances, the discrepancy was bigger, with 30% reductions advertised while amounting to 7% in reality.