The Carrefour group on Friday inaugurated its first organic store in Belgium.
The store occupies an area of about 200m2, which corresponds to the size of a Carrefour Express. It is located on Avenue Georges Henri, at Woluwe-Saint-Lambert, Brussels. Close to 3,000 organic products are on sale there.
Priority is given to Belgian products, of which about 100 labels are available. These include products from the Tambourin, which is transitioning to organic production, and the Bonjour Maurice label, which makes articles from scraps of fabric, from a zero-waste perspective.
Carrefour, which already has organic stores in France and Spain, “aims to make the best accessible to everyone and to become the leader of the food transition,” said Geoffroy Gersdorff, Secretary-General of Carrefour Belgique.
A six-metre-long wall of bulk goods offers consumers a choice of 137 labels of goods such as pasta, cereals, dried fruits, tea and coffee. The store also has an Ecover refilling station for hygiene and maintenance products, which enables consumers to refill empty containers. Carrefour aims to offer 100% recyclable containers and packaging by 2025.
An assortment of fruits and vegetables are also available as bulk purchases. Meat is sold in cardboard containers.
Five locally recruited specialists in organic consumption have been trained to respond to consumers’ questions on product labels and specificities.