Foodwe platform wins European Waste Reduction Week prize
Thursday, 28 May 2015
Since last September, the online platform, Foodwe.be, has been providing professionals in the food industry the opportunity to offer their unsold but safe-to-eat products online to charity organisations. It won the European Waste Reduction Week prize in the NGO/association category, they revealed on Thursday. The theme of the 2014 edition was reducing food wastage. A total of 12,000 projects from around Europe were submitted to the 6th Waste Reduction Week. The event has the support of the European Commission and has been an annual event since 2009. It aims to highlight the principles of limiting, re-using and recycling waste over the course of the week, simultaneously with events organised by various other actors in the industry.
In just a few months, Foodwe, which also works in other European countries, has been able to offer over 20 tons of food to charity groups in Belgium. It hopes to reduce European food wastage by 1 million tons.
Food industry professionals can make donations but can also offer to sell at a maximum of 60% of retail price, safe-to-eat products which have not met their market: those too close to their sell-by date which means they cannot be stored, delivered, and then sold to the public, and those which were discarded at an earlier stage for not conforming to the norm, for example fruit which look “ugly”, which although perfectly healthy, is usually rejected and thrown away.