Supermarket chain Aldi is rolling out its digital loyalty card to all its 440 stores in Belgium, after running year of testing it in around seventy stores in West and East Flanders and Hainaut.
As one of the last supermarket chains in Belgium to do so, Aldi is launching a loyalty programme, reports Het Nieuwsblad and later confirmed by the company.
Last year, Belgian stores were the first within the Aldi Nord group to trial the scheme. The system involves scanning a QR code at the checkout, allowing customers to collect points which can be exchanged for free products or discounts.
The test was deemed a success by Aldi, prompting the company to extend the system to all its Belgian stores. The rollout will occur at a pace of seventy stores per week, according to spokesperson Jason Sevestre.
The expansion begins in Waasland next week, with the aim of allowing customers to collect points in all Belgian Aldi stores by the end of the summer.
During the trial, Aldi expanded the programme with "challenges." For example, customers who purchase Aldi-brand ice cream five times in July can earn bonus points.
Earlier this year, competitor Lidl introduced a similar system. Both discount chains were late to adopt loyalty programmes, as supermarkets like Delhaize and Carrefour have offered point collection for years. These loyalty cards provide companies with valuable customer data.
