Finnish food company Paulig is creating 60 new jobs with the opening of a new tortilla factory in Roeselare, West Flanders. The factory was officially opened on Friday and was built next to Paulig's existing buildings. It is the company's largest investment outside Finland.
The factory will produce tortillas for the Santa Maria and Poco Loco brands as well as private brands. Paulig aims to capture the growing Tex Mex market with the new factory. The company aims to double its production of this cuisine in Europe and the new factory will play a crucial role in this.
"The plant also offers innovation opportunities, which will allow us to develop the segment even further," says Rolf Ladau, CEO of Paulig.
The new tortilla factory is equipped with three production lines, allowing it to produce both wheat- and gluten-free tortillas. More than 60 new jobs are estimated to be created thanks to the new plant.
Furthermore, the Tex Mex factory and the new tortilla production plant in Roeselare are connected to Paulig's high-rise warehouse via a 10-metre-long bridge. This allows the company to significantly reduce road transport. The new factory is Paulig's eleventh.