On average, Belgians spent 10.34 euros on fair trade products in 2014, which is around the European average, pointed out the Trade for Development Centre (TDC) on Tuesday, on the occasion of the 14th Fair Trade Week scheduled for October 7th to 17th. Some 85% of Belgians have heard of fair trade products, reveals a survey commissioned by TDC. However, on average they only spent just over 10 euros on fair trade products in 2014, for a total of 115 million euros. “This is better than in 2013 (8.6 euros per person) but we are not top of the class in Europe,” highlights the centre.
Switzerland (52.8 euros per person) and the UK (32.2 euros) headed the ranking, with the Dutch spending 12.7 euros and the French 7.5 euros a head. Countries in southern Europe bring up the rear with an average spend of 0.4 euros in Spain and Portugal, and 1.5 euros in Italy.
Awareness-raising activities and games will take place in Belgium to introduce consumers to fair trade products from October 7th to 17th. Information on www.semaineducommerceequitable.be.