RTL Belgium to merge its two radio entities

RTL Belgium to merge its two radio entities
Credit: Belga

RTL Belgium is continuing to streamline its structures, L’Echo daily reported on Tuesday. The highly profitable Cobelfra, publisher of Radio Contact, is to absorb Inadi, which oversees the ailing Bel RTL.

The two companies would thus be integrated into a single entity with a view to optimising operations, centralising management, and rationalising the functioning of the RTL group.

Other targeted benefits include achieving an economy of scale, reduced management, reporting and control costs, and legal, financial and accounting integration of activities, according to L’Echo.

Contacted by L’Echo, RTL Belgium’s communications director, Philippe Jaumain, confirmed the information, but assured that it would have no impact on jobs or on the brands in which the group says it will continue to invest, as it recently did with RTL Info.

He, moreover, invited the media to discuss the future of these brands next Monday.

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