The demand for personalized licence plates has significantly increased since their price has come down. The finding has been revealed in figures requested by the deputy, Veli Yüksel (CD&V), from the Minister for Mobility, François Bellot (MR). Since the introduction of this option in April 2014, it has brought in €19 million to the Treasury.
After an initial price of €1,000, the price had been increased to 2,000 in December 2015. The strategy had led to a considerable decrease in demand.
Until November 2015, an average of 546 requests was achieved on a monthly basis by the state, after which this figure fell to 141 in 2016 and 2017, following the price increase. Veli Yüksel indicated that from a figure of “€6.4 million” collected in 2015 by the state, revenue from the source decreased to €3.7 million in 2016 and then €3.3 million last year.
Last December, it was decided to return to the price initially used of €1,000, and the move is paying off. Yüksel said, “From December to March 2018, we can see that demand has, once again increased, towards an average 469.5 per month.”
The Brussels Times