A Flemish medical centre has launched an awareness campaign, called "Stop the Drop," aimed at educating people about the problem of urinary incontinence, Belga News Agency reports.
The campaign was inaugurated on Thursday by the Urological Centre in North-West Flanders, in the city of Bruges.
Approximately 40% of individuals who suffer from urinary incontinence wait at least a year before discussing it with a doctor, according to the campaign. Young women who have just given birth are disproportionately affected.
"It is high time for people to discuss their problem more quickly, to dare to ask questions and to look for a solution to their urinary leakage," said urologist Jo Ampe. "Together with a general practitioner and a urologist, in consultation with a well-informed patient, an appropriate treatment can always be proposed."
"Previously, the treatment of incontinence was difficult and complex," he added. "Today it is often easy to remedy by means of physiotherapy, a small intervention or medication. We want to convince women of this with this campaign."
More information can be found at www.stopthedrop.be.

