The Colruyt group will begin the production of organic wines in Belgium, the supermarket chain announced on Thursday.
The Flemish supermarket chain hopes to put the first bottles on Belgian supermarket shelves in 2026.
The first four hectares of vines have already been planted in “La Croisette” in Frasnes-lez-Anvaing, in Wallonia’s Hainaut province. Another five hectares will be planted sometime next year nearby.
The first viticultural phase will be dedicated to growing white grape varieties, such as Muscaris, Souvignier Gris, and Johanniter. Next year, red grape varieties, notably Pinot Kors and Cabernet Jura, will be planted.
Frasnes-lez-Anvaing is known for its favourable growing conditions for vines. Furthermore, the terrain is strategically located near Fine FoodWine, Colruyrt’s wine bottling division. Winemaking facilities will also be located in this complex.
“In the longer term, and in a favourable scenario, Colruyt Group aims to produce an annual production of some 70,000 bottles of still white, rosé, and to a lesser extent, red wine,” the supermarket specified.
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Last year was a record year for Belgian wine production. Belgian vineries produced a record 3 million litres of wine, twice as much as in 2021. Belgian vintners primarily specialise in sparkling white wine, which accounted for 1.4 million litres in 2022.
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