Accessing the large cultural and touristic activity offering in Brussels just became a whole lot easier, as the region has launched a website allowing locals and tourists to buy tickets in just one place.
The website "ticketing.brussels", launched by visit.brussels on Friday, gives both visitors to the city and Brussels' residents an overview of the cultural and tourist offerings in the Brussels-Capital Region through its online catalogue. The offering ranges from the latest exhibitions at its museums and guided tours to theatre performances and attractions such as the Atomium.
"It is easy to choose from the overview. You can refine your selection according to genre, date or period and municipality," visit.brussels' spokesperson Jeroen Roppe said.
Research done before the platform was launched showed that the vast majority of locals and tourists are won over by an online booking catalogue.
One catalogue, one virtual basket
The site currently lists concerts, shows, museums, exhibitions, guided tours, attractions and family and leisure activities, while the clubbing and nightlife offerings will be added later. This means people have to visit just one website to quickly get an understanding of what is going on in Brussels.
A daily offer of last-minute tickets will also be uploaded to the website. "These are tickets for shows, concerts, films and much more that are offered the day of the event at up to 50% off the price. Last-minute tickets are on sale every day from 12:30 to 17:30," Roppe said.
One or more tickets to various activities can then be added to the virtual shopping basket and can be paid for all at once. This means people no longer have to go through individual websites for every activity.
Organisers of cultural and tourist activities in the region have access to the system and can manage the sale and booking of tickets through their software. This channel gives them extra visibility, but their individual websites and booking systems won't disappear.
"Thanks to the platform, the offer in Brussels reaches the users efficiently. They immediately get inspiration for other activities," Roppe concluded.

