Face masks could mean no more popcorn for Belgian moviegoers
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    Face masks could mean no more popcorn for Belgian moviegoers

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    Belgian cinema chain Kinepolis is facing questions from worried customers after the suggestion that new measures could spell the end of popcorn in theatres for the time being.

    The government has made face masks mandatory in cinemas – as well as in shops, theatres, libraries and other enclosed spaces – from Saturday in the fight against the new coronavirus (Covid-19). Whether this means the temporary end of popcorn and sweets in the cinema is still unclear for Kinepolis, Belgium’s largest cinema group.

    Kinepolis is getting questions about the government’s decision on social media, such as “should the face masks be worn during the film”, and “what about food and drink during the movie?”

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    “This is news for us as well and still unclear,” Kinepolis said on Twitter and Facebook. The cinema group will “look at the implications ASAP” and “communicate clearly about it,” they promised.

    In May, Kinepolis said it was expecting a serious financial impact from the coronavirus crisis, but was convinced it could handle the crisis. The candy stores in the complexes are an important source of income for Kinepolis.

    Cinemas were closed from mid-March until the end of June in Belgium. At the beginning of July, they reopened with a lower maximum occupancy rate to ensure social distancing between moviegoers.

    The Brussels Times