The fast-food chain Kentucky Fried Chicken (KFC) will open its first outlet in Belgium. A press communiqué, issued on Tuesday, states that the first KFC outlet will open in Brussels in the spring. Ultimately, KFC wishes to open 150 outlets in Belgium.
KFC is already seeking some 60 employees for the Brussels outlet who can apply online at www.kfcrestaurants.be.
Hans Wingender, Senior Development Leader for KFC in Northern Europe, stated, “We will start first with Brussels in 2019. Then we will open new restaurants in the entire country, in the various city centres and in restaurants that are also equipped with a “drive-in”. We will see how the Belgians take to our brand. The consumer is changing, dietary habits are evolving…All of these factors will influence our location choice, and the speed at which outlets are opened in Belgium.”