Road safety campaign encourages drivers to ‘treat car passengers like cake’
Friday, 30 August 2019
A survey showed that a majority of Belgians drive more carefully when transporting food. Credit: RYD, Renault/The Safety Cake
A new road safety campaign is encouraging young drivers to think of their passengers as cake, after a survey revealed that a majority of Belgians drive more cautiously when carrying food.
Created by Responsible Young Drivers (RYD), a European road safety organisation founded in Belgium, the new campaign was launched on social media on Friday under the hashtag #TreatYourFriendsLikeACake.
The hashtag was created after a 2019 survey by polling centre iVOX showed that 87% of Belgian respondents said they drove more carefully when they were transporting food.
“Don’t you find it crazy that we care more for our food than for our loved ones?” a message on the website of the campaign, launched jointly with carmaker Renault, reads.