The report was carried out by GfK Belgium and commissioned by Vlam, Flanders’ Agricultural Marketing Board, which promotes Belgian agricultural, meat and fishing products. A study of the shopping habits of of 5,000 Belgian homes found that the average shopper in the country had consumed 37 kg of vegetables and 45 kg of fruit — the lowest figures in the last ten years.
“Belgians continue to underestimate fruit and vegetable consumption while thinking they are leading a healthy lifestyle,” Vlam’s spokesperson Liliane Driesen told La Libre. “But nothing is further from the truth.”
As a result, Vlam is planning to set up a campaign, set to kick off in July, to promote fruit and vegetable consumption.
A separate campaign is already being carried out, which targets populations aged between 18 and 30 years-old.
The Brussels Times