Coronavirus: Belgian football clubs launch branded face masks
Share article:
Share article:

Coronavirus: Belgian football clubs launch branded face masks

Credit: KAA Gent/Belga

Belgian football has joined the ranks of organisations rolling out coronavirus paraphernalia, with clubs across the country announcing they are putting branded face masks up for sale.

In Brussels, Molenbeek’s RWDM has already published images of face masks with stamped with their logo which will reportedly go for €7 apiece.

At least two other Brussels clubs, Royale Union Saint-Gilloise and RSC Anderlecht have also announced plans to sell coronavirus merchandise to supporters.

Clubs’ move to being marketing face masks comes after the federal government made the use of face masks mandatory in public transport in order to progressively begin easing Belgium’s nationwide lockdown.

Related News:

 

In Flanders and Wallonia, several clubs have already added mouth masks to their online shops with already some raking in significant gains.

For €20, fans of Liège’s Standard and Ghent’s KAA can already purchase a pack of four and five masks, respectively, in the stripes of their favourite team.

For each pack sold, the Walloon football club will cash in €18 and donate €2 to their own foundation, the Fondation Standard de Liège, which leads a number of community initiatives and is currently engaged in the fight against the coronavirus, according to the club’s website.

KAA Ghent also said that proceeds from the sell of their branded masks will go to their foundation, without specifying amounts, and Club Brugge will also funnel €2 from each sail into a coronavirus fund.

Fans have responded enthusiastically, with clubs in Ghent and Brugges saying that masks had been snatched up in the thousands by supporters in a matter of hours.

On Monday, KAA Ghent and Club Brugge said that they had sold, respectively, 10,000 and 37,000 masks in one day, while in Wallonia, some supporters took to social media to share pictures of themselves with branded masks.

Like the football clubs in Belgium, organisations across the world —in areas ranging from sports to entertainment and even politics— have moved to stamp their logos on face masks, with demand for them surging as governments make their use in public mandatory as they begin to unwind country-wide lockdowns brought on by the deadly coronavirus pandemic.

Gabriela Galindo
The Brussels Times

Latest news

Antwerp’s first garden street officially opens this weekend
Antwerp's very first "Garden Street" – which replaces tarmac roads with green spaces – will officially open this weekend. Situated on Lange ...
Belgium relaxes testing rules for UK travellers
At the Consultative Committee meeting on Tuesday, the Belgian authorities decided to relax the testing policy for travellers entering the country ...
Far-right MP calls for resistance against CST and face masks
Companies in Flanders should disobey the newly announced measures, according to Flemish group leader of the far-right Vlaams Belang party, Chris ...
How a clever cycling network brings bikers to Flanders
Belgium has always had a special relationship with cycling, but a clever Flemish system of route nodes makes it easier than ever. As Daniela De ...
Brexit fishing conflict escalates: France to adopt retaliatory measures
The conflict between France and the UK over fishing licences post-Brexit continues to escalate. France is set to adopt retaliatory measures ...
Mandatory from Monday: the new rules for Belgium’s Covid Safe Ticket
From Monday 1 November, presenting the Covid Safe Ticket (CST) will become mandatory in all hospitality businesses and fitness centres throughout ...
Car falls off opening bridge in Leuven, parents and child slightly injured
On Wednesday afternoon, a young family experienced the fright of their lives in Leuven when the bridge across the Vaartkom that they were driving on ...
Brussels and Wallonia once again dark red on European travel map
The Brussels-Capital Region and Wallonia have turned dark red in the latest update to the travel map by the European Centre for Disease Prevention ...
Belgium in Brief: What Now?
We've had the meeting, we know the results, and now the time has come to see what happens next. So I find myself wondering a simple question: ...
Floating solar farm to be built along Ostend coast next year
Dutch company Oceans of Energy has announced plans to construct a solar farm off the coast of Ostend next year that should eventually provide enough ...
Trial against Deliveroo begins in Brussels
The Labour Court of Brussels will hear a case on Thursday involving 27 couriers for Deliveroo, who are suing the platform for precarious working ...
Belgium switches to winter time this weekend (yes, again)
This weekend, Belgium will once again change the clocks from summer to winter time, meaning that at 3:00 AM, the clocks will go back one hour, ...