The Pro League announced on Wednesday evening that it will continue its partnership with Jupiler, the beer brand that has been the title sponsor of Belgium’s top football division for years.
“Football connects people across cultures, generations, regions, and clubs,” Pro League CEO Lorin Parys said. “With our loyal partner Jupiler by our side, we continue this journey.”
“Our clear ambition is to keep uniting fans, make Belgian football more sustainable, and continue enjoying this beautiful sport responsibly,” Parys added. “Jupiler and the Pro League are a perfect match.”
Maxime Bossuyt, marketing director at Jupiler, noted that while much has changed in football over the decades, “Jupiler’s support for Belgian football and its fans remains unwavering.”
To celebrate the renewed partnership, a series of initiatives will be launched. Every adult fan will receive a complimentary Jupiler or Jupiler 0.0% at their next home game. Additionally, match tickets will be given away through limited-edition Jupiler packaging.
Supporters will also be invited to vote for their favourite and most unforgettable moment from the Jupiler Pro League over the past 50 years. These moments will be nominated by journalists and Pro League Hall of Famers, and the winning fans will have their season ticket costs refunded.
