The Belgian breast cancer organisation Think Pink has launched its annual ribbon campaign under the slogan “My Priority? My Mammography” to encourage women aged 50 to 69 to participate in free breast cancer screenings.
The awareness campaign, supported by local municipalities, general practitioners and gynaecologists, aims to address the low turnout for screenings offered every two years through the national Breast Cancer Screening Programme.
According to the latest figures, only 54.3% of eligible women in Flanders participate in the screenings. In Brussels and Wallonia, the numbers are even lower, at just 8.6% and 4.3% respectively—well below the European recommendation of 75%. Early detection leads to less invasive treatments and significantly improves survival rates, the organisation emphasised.
This year, Think Pink’s iconic ribbons have undergone a colourful makeover and are now available in various shades of pink—symbolising the diversity of breast cancer types and the unique journeys of those affected. “Just as breast cancer has many faces, pink also comes in countless shades. Every story deserves attention,” said Heidi Vansevenant, founder and CEO of Think Pink.
In addition to the ribbon campaign, Think Pink is hosting the Race for the Cure, a walking and running event taking place across Belgium from 20 September to 2 November to raise awareness about the fight against breast cancer in Europe.
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Breast cancer affects one in eight women in Belgium, with over 11,302 people diagnosed each year, primarily women over the age of 50.
