The Brussels-based e-bike brand Cowboy has been acquired by the French manufacturer Rebirth.
Cowboy had been facing financial difficulties for some time, including a recall of its bikes. Speculation about a takeover by Rebirth had already been circulating.
The acquisition has now been finalised, according to communication from Cowboy and a report by La Libre Belgique.
The company confirmed on its blog that it has joined the Rebirth group.
Reports suggest production will resume in 2026, with the bikes being manufactured in France.
The first production target is set at 1,500 electric bikes in January.
