Supermarket chain Carrefour will from now on interrupt the music in its shops and dim the lights every day between 14:00 and 16:00, except on Saturdays.
The aim of this initiative is to create a calm atmosphere for highly sensitive people (people who are more sensitive to external stimuli such as light and sound).
The measure will definitely apply in Carrefour's own shops. If the shop is franchised, the franchisee has the choice to participate in the initiative or not. Therefore, hypermarkets which are managed by Carrefour itself will participate along with a few Market shops. However, the Express stores are all franchised.
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Carrefour said in a press release that 100,000 people in Belgium are highly sensitive and thus sensitive to crowds and noise. "The aim is for these people as well as people with an autism spectrum disorder to be able to do their shopping in peace and quiet," it read.
