The Brussels coffee shop BUDDY BUDDY is expanding into France and opening a new establishment in Paris. It is the very first place known for its focus on vegan nut butter.
Since its opening, the unique concept of selling freshly brewed coffee with plant-based milk and nut butter has become a favourite among Brussels vegan and vegetarian community. Following a visit by the former Prime Minister of New Zealand, Jacinda Ardern, last summer, its popularity has only risen.
On Thursday, the local business, which is still entirely owned by its founders Matt Samra (from New Zealand) and Julien Gaucherot (from France), announced it is opening a second location in early March, not in Brussels but in Paris' vibrant 10ème arrondissement.
"We put in years of hard work and sacrifice to make BUDDY BUDDY into something we’re proud of. Now, we’re stepping into a global city to see if it works," Samra said in a statement.
"We are delighted to share our passion for nut butter and speciality coffee with the Parisian public," Gaucherot added.
They noted it was a logical choice as the company already has a Parisian following, as it’s the company's second biggest market outside Belgium for webshop and B2B orders, and it already sources most of its ingredients in France.
What can you get in the Parisian café? BUDDY BUDDY's most popular drinks, including its Praline Mocha (hazelnut butter, oat milk, espresso, dark chocolate), as well as its selection of nut butter-based pastries and the nine different types of nut butter made by hand, from roasting to labelling, in its Brussels-based workshop.
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The founders stressed that they are not abandoning or replacing Brussels. "Our business is still based in Brussels and the nut butter are still made by us in our own atelier in Anderlecht," they concluded.
