Schaerbeek unhappy with safe driving ad featuring sex workers

Schaerbeek unhappy with safe driving ad featuring sex workers
A judge released a suspect in a hit and run incident in Schaerbeek, who was driving without a licence and had already been involved in a hit-and-run. Credit: Google Street View

The advertising agency Mortierbrigade is being called out by Schaerbeek officials after creating a poster featuring sex workers in response to a recent hit-and-run.

On Thursday, a 14-year-old girl was hit and severely injured while crossing the street at the intersection of Chaussée de Helmet and Rue Waelhem. The driver was brought in for questioning and released Friday on the condition that he does not drive. The car he was driving was rented under a different name, and the man did not have a license.

In response, Mortierbrigade put three large pictures of sex workers near the intersection with the message, "Apparently this is how you make men drive slower. Tested and approved in the Aarschotstraat."

Schaerbeek's alderman of Equal Opportunity, Sihame Haddioui, decried the posters, saying they use violence to condemn another form of violence, according to Bruzz.

"It is unacceptable to use sex workers for a poster that essentially reduces women to a sex object and men to a predator," Haddioui said.

Haddioui said that if the agency really supports traffic safety, it can come to a meeting Monday to use its creativity in a respectful way.

Sam Nelson

The Brussels Times

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