McDonald’s will remove all plastic straws from Belgian branches by end of 2019
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    McDonald’s will remove all plastic straws from Belgian branches by end of 2019

    The new program will see the removal of all plastic straws from Belgium's McDonald's branches. Credit: Wikimedia Commons.

    American fast-food company McDonald’s announced on Thursday the launch of the program ‘Better M’ which aims to minimise plastic and improve recyclability in packaging across Europe.

    The program includes the complete removal of plastic McFlurry lids in all European branches, the testing of alternatives to the plastic McFlurry spoon, as well as the introduction of a new recyclable straw across Europe.

    The new recyclable straw will replace plastic straws in all of Belgium’s 86 McDonald’s restaurants by the end of 2019.

    The removal of the McFlurry lid alone is expected to account for savings of over 1,200 tonnes of plastic per year.

    Following in the footsteps of the Netherlands where recyclable masks were a success, McDonald’s branches in Belgium will also start to offer recycled paper masks as part of the Happy Meal deal, instead of plastic balloons, explains intelligence resource for European packaging PackagingEurope.

    ‘Better M’ is part of the objectives the company set in a global project called ‘Scale for Good‘, which was launched in 2018.

    Evie McCullough
    The Brussels Times