Anti-fur activists target luxury brands in Brussels

Anti-fur activists target luxury brands in Brussels
Credit: Belga/Siska Gremmelprez

The Belgian Anti-fur Movement (BAM) took action at the Brussels branches of Dior and Louis Vuitton around 15:00 on Saturday. A dozen activists denounced the companies' involvement in selling fur.

BAM mainly put the blame on Louis Vuitton Moët Hennessy (LVMH), the parent company of Dior and Louis Vuitton. LVMH refuses to stop selling fur, it sounds. Although no fur can be found in Dior and Louis Vuitton shops, customers can have products with fur delivered to their homes or shops.

According to activists, fur production involves deplorable living conditions for numerous animal species. Foxes, raccoon dogs, mink, rabbits and chinchillas are all victims of the fur industry, they say. "Sometimes they are locked up for six to eight months, after which they are electrocuted anally or vaginally," BAM said in a press release and during the action.

Some animals would still be alive after being killed, leaving them skinned alive. "Hugely painful. Yet LVMH, Louis Vuitton and Dior continue to sell fur because it brings them huge profits. Moreover, workers in the farms are also exploited."

In addition, the activists denounce the environmental impact of fur production. "Up to five times more pollutants are emitted for the production of 1 kg of fur than for 1 kg of textiles," they chime in. "Fur production is harmful to people, animals, the environment and the climate."

Related News


Copyright © 2025 The Brussels Times. All Rights Reserved.