Brussels goes pink for start of breast cancer awareness month
Share article:
Share article:

Brussels goes pink for start of breast cancer awareness month

© Pink Ribbon Belgium

The Atomium, the Grand Place and Brussels’ City Hall will be illuminated in pink this Thursday, on the eve of October, which is breast cancer awareness month.

Pink Ribbon Belgium is calling it “a powerful signal,” reports Bruzz.

The organisation, which works to raise awareness for breast cancer, collaborated on the initiative along with cosmetics company Estée Lauder.

“It is a powerful signal to all citizens of Belgium and a heartfelt plea to all breast cancer patients and their families,” reads a press release.

Brussels’ Minister Sven Gatz (Open VLD) voiced support for the pink-out, “not only because of the fight against breast cancer and the call to get tested, but also because the pink adornment of two world-famous monuments will be a spectacular attention-getter for a noble cause.”

Raising awareness about breast cancer screening specifically is one of the goals, explained Hilde Debackere, Managing Director of Pink Ribbon.

“With this campaign, we want to highlight the start of International Breast Cancer Awareness Month and show our support for (former) breast cancer patients and their immediate environment,” Debackere said in a statement.

“That we can give extra visibility to this mission this year by colouring the Atomium pink is fantastic.”

The Pink Walk will also take place in October, calling on people to walk 10,000 steps a day to raise money for the charity. Around €23,000 has been raised so far.

The Brussels Times

Latest news

More women take police selection tests in Belgium
The selection tests to become a police inspector have more and more female participants, according to figures released by Interior Affairs Minister ...
‘Absurd’: all Brussels schools should have the same Covid rules
Several city councillors for education in Brussels are calling to abolish the "absurd" differences in coronavirus measures for Dutch-speaking and ...
Massive renovations for iconic venue in the heart of Brussels
Brussels concert hall Ancienne Belgique has announced plans to renovate the AB Café and the AB Salon and is looking for a contractor fit for the job. ...
Display of child’s room in Brussels raises awareness of foster families
An exhibit that features a fictitious child’s bedroom has been on display since Tuesday at the Place d'Armes in Namur, with the support of the ...
Test results show pupils have fallen behind in Flemish schools
Learning delays have been reported in almost all subject areas in Flanders since the start of the pandemic, a trend that continued in 2021, a ...
Belgium considers relaxing testing rules for UK travellers
At the next Consultative Committee meeting, Belgium will look into relaxing the testing and entry policy for travellers coming from the United ...
Jette libraries start giving plants away with books
Visitors to libraries in the Brussels municipality of Jette will soon be able to pick up a free plant along with a book, thanks to the new Plantotek ...
‘Do what you want, but do it as safely as possible,’ experts warn
As the daily number of new coronavirus infections exceeds 3,000 for the first time since May, infectious disease expert Erika Vlieghe and ...
‘We’re running dry’: Brussels teacher shortage reaches critical levels
The teacher shortage in Brussels is affecting schools across language borders, according to Brussels’ Minister for Multilingualism and Dutch ...
New coronavirus infections above 3,000 for first time since May
The number of people testing positive for coronavirus has skyrocketed to the highest rate since the start of May 2021. Between 9 and 15 October, ...
Belgium in Brief: Getting To The Airport
When I saw the news of plans for a tram line and cycle path to connect Brussels' outskirts to the airport, my first reaction was sheer joy.  Let ...
EU should invest €5 trillion in climate plan, says State Secretary for Economic Recovery
The European Union must invest €5 trillion in its climate plan over the next decade to "retain its credibility as a political project," according ...