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    Pink Ribbon calls on Belgians to march against breast cancer

    © Business Weekly
    © Business Weekly

    During May, The Pink Ribbon Foundation in collaboration with P&V Insurance is organising a “pink march” in the fight against breast cancer. The idea is to encourage Belgians to walk an extra 30 minutes daily from May 1 to 31, with the aim of covering a total of five times the circumference of the earth.
    “A healthy lifestyle and especially enough physical exercise make it possible to avoid one cancer in three,” Pink Ribbon emphasised. Every day, 26 women in Belgium learn they have breast cancer.
    Getting off the bus earlier, using the stairs, or else going to see one’s colleague in his office rather than sending him an e-mail, there are many ways to get about more. “This small half-hour effort will not upset your day, but will be a big step in the right direction for your health,” Brigitte Boonen, Pink Ribbon’s executive director, announced in a statement.
    In order to take part, marchers should register at and will then be able to record the number of steps they take (manually or automatically) on an online platform. Registration, open to individuals and businesses, costs five euros.
    The Brussels Times