The price of own-brands goods at discounters such as Aldi and Lidl in Belgium have risen faster over the past year than other supermarket chains, according to calculations by data provider Daltix, De Standaard reports.
Aldi and Lidl mostly sell own-brand goods, which are non-branded equivalents to commonly established brands and products. Usually marketed as a cheaper alternative to established brands, the price of these goods has grown twice as quickly as normal brands since December last year.
The rapid price increases can be blamed on the sharp increase in the cost of raw materials and packaging.
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In the space of one year, prices increased by an average of 13.09% at Lidl and 13.99% at Aldi, Daltix reports. Price increases were most limited at Delhaize (+4.66%). Flemish chain Colruyt occupies a central market position, with an average price increase of 7.76%.
In November, food inflation in Belgium stood at 14.48%, contributing 2.76% towards the total inflation rate. There were significant price increases last month for alcoholic beverages, vegetables, dairy products, bread, and cereals.
