Netflix in Belgium – Netflix hoping to reach one-third of Belgian households in 5-10 years
Share article:
Share article:

Netflix in Belgium – Netflix hoping to reach one-third of Belgian households in 5-10 years

The American video on demand service, Netflix, hopes to win a third of Belgian households within 5 to 10 years, said Netflix co-founder Reed Hastings, in an interview with the Belga news agency on Friday. The Netflix group took to Twitter to announce its arrival in Belgium

“In the United States, after 7 years (2007-2014), we have managed to reach a third of consumers. So we hope to reach a third of Belgian households in the next 5 to 10 years. Five years is if we are really lucky, “revealed Reed Hastings.

The Netflix boss recalls the importance of the European market as a whole. The fact that Europe is larger than the United States is an expansion opportunity for the group. “But for us, Europe is just one part of the world and we want Netflix to be available everywhere.”

Reed Hastings says he is pleased with the feedback he has received concerning the recent arrival of Netflix in several European countries. “These last few days have been exciting because of the reaction and positive public response to what we have to offer,” he says. “It’s just fantastic.”

In the future, the American giant hopes to expand the variety of services offered to its customers. 

(Source: Belga)

Latest news

Majority of booster doses should be administered by March 2022
Invitations will be sent out in the following days for the general population in Belgium to receive a coronavirus booster vaccine, and most adults ...
Belgium adopts national plan to combat gender-based violence
Belgium has adopted a National Action plan for the Fight against Gender-Based Violence, which includes more than 200 measures and unites all levels ...
Antwerp cancels Christmas market and New Year’s Eve fireworks
The city of Antwerp has joined other cities including Leuven and Ghent by announcing it is cancelling this year's Christmas market, the end-of-year ...
Pharmaceutical companies looking into vaccines against new variant
Pharmaceutical companies have sprung into action to look into vaccine protection against the new coronavirus variant first detected in South Africa, ...
Belgium imposes entry ban on travellers from southern Africa
Belgium is introducing an entry ban for travellers from several countries in the south of Africa following concerns about a new variant (B.1.1.529) ...
What Ursula did next
BRUSSELS BEHIND THE SCENES • Weekly analysis and untold stories
Nightclub closures, limiting contacts: These rules come into force today
Just over one week after its last meeting, Belgium's Consultative Committee on Friday once again announced a set of new measures to curb the rising ...
Almost 3,500 Covid-19 patients in hospitals as new cases continue to skyrocket
The number of new coronavirus cases in Belgium is continuing to rise, and with it the number of Covid-19 patients who are hospitalised as a result of ...
ECDC issues threat assessment about new COVID-19 variant, WHO designates it as a variant of concern
Preliminary data on the risks of the new COVID variant of concern is high, the European Centre for Disease Prevention and Control (ECDC) said late ...
EU decides to activate emergency brake against new COVID-variant but stops short of flight ban
The new COVID variant detected in South Africa has put the EU on alert and prompted the Council’s Integrated Political Crisis Response (IPCR) to ...
Cheat Sheet: New Rules, Quiet December Nights
It's been a while since we've had measures complicated enough to deserve a cheat sheet, but less than a week after Belgium rolled out new measures, ...
Belgium records highest number of new cases since start of pandemic
An average of 16,762 infections per day is now recorded in Belgium, with an absolute record of more than 25,000 infections in one day last Monday, ...