Beers from the brewing giant AB InBev will soon be repackaged to feature advice promoting responsible drinking in part of a new Europe-wide push.
Stella Artois, Leffe, Corona, Jupiler, Victoria, Hertog Jan, Beck's and Budweiser, will feature warnings about drinking and driving, underage drinking, drinking in moderation and drinking during pregnancy or breastfeeding. By the end of the year, more than half of all AB InBev beers in Belgium will have to carry this logo.
"As the world's leading brewer, we take our responsibility. We want every beer experience to be positive and we believe that the more consumers know about their beer, the more they will be encouraged to drink responsibly and make informed choices," explained Cybelle Buyck, Vice President Legal and Corporate Affairs Europe at AB InBev.
"The aim is to encourage a culture of responsibility among our customers and consumers and also to promote our great non-alcoholic and low-alcohol beers. The packaging of our beers offers a new opportunity to convey these new messages to the consumer: we are proud that when someone drinks one of our beers, he or she will see our responsible drinking messages," Buyck added.
The Brussels Times