Share article:
Share article:

AB Inbev launches Bud on the Dutch market

© Belga

AB InBev has launched its U.S. brand, Bud, on the Dutch market.

According to the giant Belgian beer consortium, Bud is the sector’s strongest brand on the world market. It stands out among those sold in the Netherlands, such as Jupiter, Leffe, Hertog Jan and Corona, the local branch of AB Inbev argues, noting that it is mostly associated with after-work pints and festivals, so its target public is between 18 and 35 years old.

Market studies conducted by AB Inbev have found that the Dutch drinking public is happy at the arrival of a new actor on the beer scene, seeing it as a response to a real demand.

After its launch in hotels, bars, cafés and restaurants, the Bud, which will be competing with the national number-one beer, Heineken, will be available in shops and stores from autumn.

Known as Budweiser at home in the United States, where it appeared in the 19th century, the brand shortened its name to Bud in Europe due to a complaint filed by the Czech brewery Budweiser Budvar. It became a subsidiary of AB Inbev in 2008.

Bud destined for the market will be brewed soon in Leuven, but there is no yet any plan to market it in Belgium.


The Brussels Times

Latest news

Testing rules following high-risk contact eased for vaccinated people
The coronavirus testing policy following a high-risk contact has been eased, meaning a vaccinated person who was in contact with an infected person ...
New measures announced for Belgian schools
Stricter rules are being implemented across a variety of sectors in Belgium to curb the rising number of infections and limit the damage as a result ...
Majority of booster doses should be administered by March 2022
Invitations will be sent out in the following days for the general population in Belgium to receive a coronavirus booster vaccine, and most adults ...
Belgium adopts national plan to combat gender-based violence
Belgium has adopted a National Action plan for the Fight against Gender-Based Violence, which includes more than 200 measures and unites all levels ...
Antwerp cancels Christmas market and New Year’s Eve fireworks
The city of Antwerp has joined other cities including Leuven and Ghent by announcing it is cancelling this year's Christmas market, the end-of-year ...
Pharmaceutical companies looking into vaccines against new variant
Pharmaceutical companies have sprung into action to look into vaccine protection against the new coronavirus variant first detected in South Africa, ...
Belgium imposes entry ban on travellers from southern Africa
Belgium is introducing an entry ban for travellers from several countries in the south of Africa following concerns about a new variant (B.1.1.529) ...
What Ursula did next
BRUSSELS BEHIND THE SCENES • Weekly analysis and untold stories
Nightclub closures, limiting contacts: These rules come into force today
Just over one week after its last meeting, Belgium's Consultative Committee on Friday once again announced a set of new measures to curb the rising ...
Almost 3,500 Covid-19 patients in hospitals as new cases continue to skyrocket
The number of new coronavirus cases in Belgium is continuing to rise, and with it the number of Covid-19 patients who are hospitalised as a result of ...
ECDC issues threat assessment about new COVID-19 variant, WHO designates it as a variant of concern
Preliminary data on the risks of the new COVID variant of concern is high, the European Centre for Disease Prevention and Control (ECDC) said late ...
EU decides to activate emergency brake against new COVID-variant but stops short of flight ban
The new COVID variant detected in South Africa has put the EU on alert and prompted the Council’s Integrated Political Crisis Response (IPCR) to ...