Tax on sweetened drinks: Belgian government under fire from Coca-ColaWednesday, 20 January 2016 16:04
The criticism revolves around the fact that this tax only applies to soft drinks. “They have tried to implement this tax as a health measure but we do not think that targeting a product category is a means of improving people's health.” Coca-Cola say that a broader policy would be more appropriate. “It is necessary to increase consumer awareness around calorie intake but also stimulate healthier lifestyles.” Thus, 55% of Coca-Cola bottles in Belgium are smaller or equal to 500 ml. “Coca-Cola plays a pioneering role.”
Mr Bijnens says that the tax on sweetened drinks is only a fiscal measure. As an additional argument, he stresses the fact that this tax also affects so-called “diet” soft drinks.” Coca Cola hopes that through a dialogue, the Government will withdraw this tax on the so-called “light” products. Unsweetened drinks (Coca Light, Zero, Fanta Light, Chaudfontaine and so on) represent 45% of the American giant's turnover in Belgium.
Lars Andersen (Source: Belga)
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