Nestlé to launch new Starbucks products in Belgium

Wednesday, 13 February 2019 18:44
Nestlé to launch new Starbucks products in Belgium © Belga
Nestlé plans to launch a new range of Starbucks products in a first batch of countries, including Belgium, considered a key market for the two brands, which joined forces last year.
The new range is made up of 24 “premium” products, including the first Starbucks capsules that can be used on the Swiss food giant’s Nespresso or Nescafé Dolce Gusto machines.

In May last, Nestlé announced the signing of an agreement granting it a license for Starbucks products for US$7.15 million (5.97 million euros). This alliance, which should enable Nestlé to strengthen its position in North America, is bearing its first fruits today.

Nestlé will begin to market the new products, which also include coffee beans, along with roasted and ground coffee, in the next few days in supermarkets and online markets in Asia, Europe, the Middle East and the United States. 

Eleven products will be launched as early as the end of March in Belgium (and Luxemburg). “This is a very important market for us,” said Nestlé’s Patrice Bula. “The Starbucks brand is well known there and market capacity is very strong.”

According to a study conducted last year in Belgium and quoted by Nestlé, 85% of Belgian households drink coffee.

Christopher Vincent
The Brussels Times
Google Plus

More Stories

Family of toddler shot dead by police may stay in the country

Family of toddler shot dead by police may stay in the country

The family of Mawda Shawri, the two-year-old shot dead by police during a car chase as they were entering the country illegally, have been granted a residence permit to allow them to stay in Belgium for at least a year, migration minister Maggie De Block has decided.

Saliva collection to be used to curb driving under the influence of drugs

Saliva collection to be used to curb driving under the influence of drugs

The Cabinet of Ministers on Friday approved a royal decree allowing the use of saliva collection devices to determine whether a motorist is driving under the influence of drugs.

More than half of Brussels’ homeless have lived on the streets for more than a year

More than half of Brussels’ homeless have lived on the streets for more than a year

Nearly 60% of homeless people questioned during the ‘Face-à-Face’ (Face-to-Face) action for accommodation, had not had secure and permanent accommodation for over a year.